About us

MySollars, a brand owned by World Climate Credit, provides a clean web and mobile app for B2Cs to meaningfully engage with consumers by sponsoring them with real carbon credits (Sollars); for consumers (aka users) it is an engaging and fun way to reduce and offset their carbon footprint, by competing against friends, gaining social recognition and unlocking rewards from companies.

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The Team

 We believe the core and heart of every company is their team; we have put an extraordinary group of people together to radically transform how companies and individuals relate towards a less intensive carbon life-style. 

Our team:

Miguel Molina-Cosculluela (CEO)

+12 years experience on CRM, Social and Digital Marketing as well as Business Intelligence. Managed marketing, loyalty and CRM programs for companies such as HP, Sony, Johnson and Johnson, etc. Award winner public speaker. Graduated Cum Laude and has completed studies at Essex University (UK), Sorbonne (FR), Tec of Monterrey (MX) and Berkeley (USA).


Marco Barberi (Chief Financial Officer)

+25 years experience; served as CFO for Hertz South Europe, Financial Director for GE, started his career at P&G. Industry exposure ranges from fast moving consumer goods, to pharmaceuticals and to financial and mobility services.


Felix Cardenas (Chief Sales Officer)

+ 17 years experience on investment and management in four different continents. As an entrepreneur, he has been a partner and co-founder of ventures in telecommunications (VoIP) and entertainment centers. Completed his PhD at HEC in Radical Innovation Management and Value Creation.


Sascha Nick (Chief Sustainability Officer)

Founder and CEO of CO2-monitor; a sustainability platform for companies to entice their employees into reducing their footprint, his platform is used by Swisscom and Credit Suisse among others. Previously created and eventually exit from two electric engineering companies. Holds an MBA from INSEAD.


Lourdes Sanchez (Business Development)

She has participated as Product Manager for companies such as SIG, Orange Telecom and P&G; specializing in Energy Management and CSR. Lourdes brings a pragmatical approach in problem solving. Feels passionate about energy markets, energy policies, energy regulations, electricity, renewable energy and sustainability. Holds a Master in Energy from ESCP.


Reuben Mallaby (Technology Director)

Has participated and furthered research in online collaboration tools, distributed multimedia application platforms and interactive biometric applications. Enjoys programming on C#, Ruby on Rails, C/ C++, URBI, PHP and Java. Holds an MS from the University of Liverpool and participates as a lecturer and software engineer at HES-SO and HE-Arc.


Patricio Herguido (Business Development)

Based in Spain, owns and manages a high end and luxury travel business. Previous experience includes Ernst & Young and Royal Bank of Scotland. Holds a Master in Finance in CUNEF and has completed executive education at IESE and IEB Business School.


Board of Advisors

Colin Turner: 20 years in venture capital, fund-raising and legal counsel – Intel Capital, Motorola Ventures and the Nestle Fund. Attorney, MBA

-               ch.linkedin.com/in/colinturnergeneva

Daniel Magallon: Policy expert on Climate Change and Clean Energy.  UNEP BASE Managing Director. MBA

-              ch.linkedin.com/in/magallon

Riccardo Vola: P&G Director Digital and Ecommerce Western Europe. Currently Burberry Vice President Partner Marketing.

-              uk.linkedin.com/pub/riccardo-vola/0/312/aa6

Philippe Rochat: 20 + years developing large-scale web social applications. Creator of MUME one of the first social games in history. PhD.

-               ch.linkedin.com/in/prochat